[c150] Papachristos, E., and Avouris, N. (2009). The Subjective and Objective Nature of Website Aesthetic Impressions. In Gross, T. et al. (eds.): INTERACT 2009, Part I, LNCS 5726, pp. 119–122, 2009. (pdf)
This paper explores the possibility to predict positive aesthetic impression and user preference of website design through a combination of objective and subjective factors. The objective factors used are symmetry, order, balance, complexity while the subjective ones include familiarity - novelty ratings. The advantages of such an approach is the reduction of user involvement since the ratings of objective factors may be provided by a small number of design experts. We found indications that balance between certain factors maximize the possibility of users having a positive aesthetic impression.
aesthetic evaluation, website preference, visual appeal