[c177] E. Dimaraki, N. Yiannoutsou and N. Avouris, (2012), Presence of cultural heritage institutions in online social media: the Greek case, in Proc. IWOSN 2012 (Int. Workshop on Online social Networks), pp. 24-25, Patras, June 2012. available from http://dmod.eu/intersocial
In this presentation, we attempt an examination of the still timid ventures of Greek cultural heritage institutions using readily available social media services. We focus specifically on patterns of activity on Facebook, which is the social media platform most commonly used. Cultural heritage experiences based on the consumption metaphor (the cultural heritage institution produces “information” in digital or other form, for the user to consume) result in limited ability to remember, digest and do something with the information offered, a phenomenon called museum fatigue (Bitgood, 2009). Instead, culture is created through the development of a relationship between the visitor and the museum. This kind of museum follows the Agora metaphor (Proctor 2009) where the key concept is participation and the visitor has an active role in the process of culture production, while at the same time the museum opens to other museums and organizations of culture. A trend of decreasing cultural heritage audiences in the last twenty years (Simon 2010), has highlighted for cultural heritage organizations the need to develop experiences that are valuable and compelling to broad and diverse audiences in order to regain their interest.