[c110] Papachristos E., Tselios N., Avouris N., Modeling perceived value of color in web sites, Proceedings SETNʼ06, Heraklion, Crete, May 2006, in G. Antoniou et al. (Eds.): SETN 2006, LNAI 3955, pp. 567 – 570, Springer-Verlag Berlin Heidelberg 2006. (pdf)
Color plays an important role in web site design. The selection of effective chromatic combinations and the relation of color to the perceived aesthetic and emotional value of a web site is the focus of this paper. The subject of the reported research has been to define a model through which to be able to associate color combinations with specific desirable emotional and aesthetic values. The presented approach involves application of machine learning tech-niques on a rich data set collected during a number of empirical studies.